Copyright 2022 - Donny Widjaja

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Starting a business is absolutely terrifying and difficult, especially when I start this all alone without any prior experience.


The latest book that I picked up is “Fanatical Prospecting” by Jeb Blount. There are many golden nuggets in this book, and today, I want to share one tip that seems so simple and easy to do but remains a mystery among salespeople.


In “Fanatical Prospecting”, Jeb mentioned a closing technique that works for him is simply ASK. Ask for what you want. (Chapter 14 in Fanatical Prospecting).


The three steps for asking:

  • Ask with confidence, and assume you’ll get what you want
  • shut up
  • Be prepared to deal with reflective responses, brush off, and objections


I understand steps 2 and 3, but what does “assume you’ll get what you want” mean?


Upon further research, the “assume you’ll get what you want” technique is also known as “Assumptive Close.”


What is Assumptive Close?

An assumptive close is when you assume customers plan to buy from you, and encourage them with positive, reassuring words. This technique immediately guides customers into the buying process instead of giving them the option to opt out.


I won’t give you too much explanation since I’m also new at this, so let’s take a look at the following examples.


Examples of Assumptive Close

Alex Hormozi

Alex claimed to make over $35 millions in sales using this assumptive close technique, and he shares his first experience when he found that “a-ha” moment using assumptive close in this video.


Watch the video:


Sorry, I can't include the video in this blog because my blog doesn't support the new YouTube Short format yet.


But make sure you want that video that 30 seconds video, it's so good and easy to understand.

I've also found some great examples from

  • "What day works for starting your subscription?"
  • "Which coffee roasts do you want to include in your shipment?"
  • "When would you like your product delivered?"
  • "Yoga is a great way to stretch and strengthen your body. I'm glad you are getting started with the hobby. Which yoga starter kit would you like?"
  • "Coming in to see us about your tires was really smart because good tire grip during the winter months keeps you safe. Which account should I charge?"



I like the ask and assumptive close techniques because the concepts are simple and direct.


It reminds me of when my kid wants a snack. She grabs two pieces. She then asks me which one I want, and she takes the other. No matter which one I take, she gets the other snack, and that's a win for her.


Her secret, she assumes that I want a snack.

Assumptive close

18 August 2022

Hey, I'm Donny.  I'm a digital marketer who helps businesses improve customer lifetime value and generate more leads.
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