Copyright 2022 - Donny Widjaja
Starting a business is absolutely terrifying and difficult, especially when I start this all alone without any prior experience.
The latest book that I picked up is “Fanatical Prospecting” by Jeb Blount. There are many golden nuggets in this book, and today, I want to share one tip that seems so simple and easy to do but remains a mystery among salespeople.
In “Fanatical Prospecting”, Jeb mentioned a closing technique that works for him is simply ASK. Ask for what you want. (Chapter 14 in Fanatical Prospecting).
The three steps for asking:
I understand steps 2 and 3, but what does “assume you’ll get what you want” mean?
Upon further research, the “assume you’ll get what you want” technique is also known as “Assumptive Close.”
An assumptive close is when you assume customers plan to buy from you, and encourage them with positive, reassuring words. This technique immediately guides customers into the buying process instead of giving them the option to opt out.
I won’t give you too much explanation since I’m also new at this, so let’s take a look at the following examples.
Alex claimed to make over $35 millions in sales using this assumptive close technique, and he shares his first experience when he found that “a-ha” moment using assumptive close in this video.
Sorry, I can't include the video in this blog because my blog doesn't support the new YouTube Short format yet.
But make sure you want that video that 30 seconds video, it's so good and easy to understand.
I've also found some great examples from indeed.com
I like the ask and assumptive close techniques because the concepts are simple and direct.
It reminds me of when my kid wants a snack. She grabs two pieces. She then asks me which one I want, and she takes the other. No matter which one I take, she gets the other snack, and that's a win for her.
Her secret, she assumes that I want a snack.
Hey, I'm Donny. I'm a digital marketer who helps businesses improve customer lifetime value and generate more leads.
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